Tonight recommended
Principle Salon verified
3112 24th St, San Francisco, CA, US, 94110
5.00
(124 reviews)
Principle Salon, situated on lively 24th Street in San Francisco's Mission District, is a contemporary haven for hair enthusiasts. The salon exudes a warm and welcoming atmosphere, with an industrial-chic interior featuring exposed brick walls and sleek, modern decor. It is noted for its commitment to creative excellence and warm customer interactions. Clients frequently laud the salon's expertise in balayage and precision haircuts, highlighting their mastery in creating natural and dynamic hair color transitions. Yuki and Marco are standout stylists highly praised in reviews. Yuki is renowned for her exceptional balayage techniques that perfectly blend hues for a sun-kissed look, while Marco is celebrated for his meticulous attention to detail in crafting sharp, tailored cuts. The salon's clean, stylish environment, combined with its team's attentive approach, ensures each visit is both relaxing and transformative. Principle Salon's reputation for thoughtful customization and trendsetting styles makes it a favored destination for those seeking beauty and style excellence in San Francisco.
Services
Blowdry by Erin Solo
1h
$105.00
Top Reviews
5.00
124 reviews
Mar 09, 2025
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Yelp
I had a great experience getting my haircut from Erin. It looked exactly like the pictures I showed her. The whole experience was easy, relaxing and I loved the end result.
Feb 15, 2025
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Google
Principle Salon provides incredible services, with talented and professional colorists/stylists, and a warm, elevated salon experience. I had the pleasure of having Alx, the salon owner, work on my hair. She is truly a gem, and considers all aspects of your unique hair texture/style before she begins. She starts her session with a full consultation of how she will tackle this hair experience with you, mastering the art of communicating what you want vs. need, and what your hair can handle. I have very fine hair so it was nice to hear her incorporating hair breakage concerns in her consultation, while balancing that with your desired end result. The products they use are top-notch and focus on low toxicity, which was an important factor for me when selecting the right salon. I will definitely be back at Princple Salon!
Feb 15, 2025
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Google
Erin was absolutely excellent! So patient and made sure the cut was exactly what I wanted. Turned out great and loved the environment!
Feb 14, 2025
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Yelp
Principle is the best salon in the City! I do both cut and color and have never been happier. I'm from here and live here again now and Alx and team are wonderful. Not only are they super talented but they use amazing products and are eco conscious!
Feb 07, 2025
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Yelp
I had an amazing experience with Erin! She gave me the perfect modern bob with tons of movement, and styling it is now zero effort--perfect for my thick hair.
Her attention to detail truly sets her apart, and the products they use smell incredible without any artificial fragrance. If you're looking for a stylist who knows how to create a fabulous bob, I highly recommend Erin.
Dec 15, 2024
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Google
This salon is beautiful, relaxing and uses low toxicity products. I always get the best haircuts and feel so taken care of by Alx and her team. Highly recommend, check it out.
Dec 15, 2024
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Yelp
I have been seeing Jewel Middletown for three haircuts now and each one gets better. She listens and understands what I am trying to do as I grow my hair out from a pixie cut. She does an amazing job with a razor cut. Love her!
Nov 29, 2024
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Yelp
I have been going to Principle since it was taken over by new ownership and can't say enough good things as a client! The space is welcoming, the staff are all very nice and I can almost always find parking within a few minutes!
Alex is truly an artist and knows her way around natural looking and long lasting highlights and balayage, all while using low toxin and products that are actually healthy for your hair. She also knows her way around a pair of shears and does incredible cuts!
Oct 15, 2024
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Google
Principle is excellent but my review is specific to the wonderful Erin S.
I've been going to Erin S. for over a year now, and she has built up an incredible amount of trust with me through several haircuts and color sessions. She is extremely intuitive, always knowing exactly what I want even when I’m not sure how to articulate it. Whether it's a fresh cut or a new color, she consistently delivers results that are even better than I envisioned. Her attention to detail and ability to understand my style preferences make each visit a great experience. I highly recommend Erin S. for anyone looking for a stylist who listens, understands, and delivers every time.
Aug 15, 2024
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Google
Such a lovely, welcoming salon! And the haircut I received from Erin is absolutely perfect! Erin is meticulous and serious about her work. She listened carefully to what I wanted and I came away with a haircut that was better than what I had asked for! In particular, she seems to have listened when I told her I do nothing whatsoever to style my hair – no curlers, no blow dryer, no flattening iron, etc. The way she cut my hair makes it fall perfectly into place without any effort on my part at all. (Photo here is after I showered and did nothing to style my hair at all.) I will be back and I I highly recommend Principle Salon!
Jul 22, 2024
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Yelp
This review is for my hair god, Erin!! Followed her here from the last salon where I first met her. Other than getting my hair just right all of the time (woo), she is the sweetest. Makes being at the salon a fun little date and we're always catching up on life.
She's toned my hair for me multiple times and I'm always in love with the color. She's also cut my hair multiple times and we've tried new things such as bangs and lobs. She's great at what she does and I'd see her more if I could but then I would probably not have any hair left. Please go see her!!
Jul 15, 2024
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Google
I have coarse curly hair with thinning in the front. Alx listens to my needs and inspo photos and finds what works for my hair.
I love the haircuts we've done especially the grow outs of the haircuts; they are amazing!
My friends who want to go lighter or blonde I recommend them to Kelly Wilson. She does beautiful color.
Jewl's haircuts are unique, she puts her signature on there. She carves into any hair type beautifully.
The staff is friendly, the hair products are great. Just go in and experience this small chill vibrant space.
Jul 09, 2024
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Yelp
This review is for my hair cut with Erin Solo here!! Found her insta page n needed a new do bad!! Thought I will try her out and so happy I did!!!
The salon wasn't in my favorite part of the mission but the salon itself is soo clean n quaint n bright n welcoming!!
Erin did a fantastic job of styling my bangs perfectly!!
She'e incredibly talented n thoughtful n also really good at her craft!! I am really happy with my cut, n style n all the things here!
Highly recommend Erin n wished we took before n after shots :)
Will be returning for the rest of my haircuts with Erin!!
Jun 15, 2024
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Google
Alx is amazing. I’ve come to her for multiple balayage services and she always does an incredible job with color. It looks sun-kissed and so natural, I get so many complements on my hair after I see her. As the cherry on top, she only uses low-tox products, which is not only better for my health but also better for the environment. Alx goes above & beyond to research the most sustainable hair products - she is truly a pioneer in the low-tox hair salon movement.
Principle Salon is also beautifully designed and has an immaculate ambience. If you want to feel pampered and step out looking like a super model, don’t hesitate to book an appointment here.
May 15, 2024
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Google
Jewel Middleton is a warm and gracious artist who razor cuts with precision and takes the time to sculpt your hair into any variety of beautiful shape you or she can dream up. I’ve gone to her for years and trust her completely. Additionally, the salon is airy and light-filled and the neighborhood has easy and free parking.
May 15, 2024
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Google
Absolutely love it. Jewel is the best. So kind and accommodating (and talented of course - I go for cut/ style / color ). I consistently come across the city to this beautiful salon in a wonderful neighborhood. No clue why I haven’t left a review before today.
Apr 15, 2024
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Google
Alx provides that magical hair cut experience where she takes your inspiration image and turns it into a better version of what you asked for. Better because it's always extremely flattering, works great with your hair texture, and is easy to maintain. I've been her loyal customer for years for this reason.
The salon atmosphere is also lovely and everyone else who works there is always so friendly.
Mar 06, 2024
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Yelp
There are so many amazing things to say about this special salon. From their stylist to their green principles, I'm just simply obsessed!!
I booked a cut and head massage with Kelly. There's always a little worry when you try a new salon and stylist, especially when you have hair that is difficult to cut and a very particular style. First, I've never received a head massage like this before. It helped alleviate so much tension. I'll definitely be requesting for a longer session next time!!
She held such great space and has such great vibes. By the end, my hair cut was perfect. Simple and sophisticated. I live in Marin and drove an hr and half round trip from a recommendation and let's just say, it was well worth the trip and will definitely be back. And to top it off, trusting that everything they use is clean and conscious just made the whole experience feel good inside and out.
Thank you so much Kelly and Principal Salon!! You guys are amazing!!
Dec 11, 2023
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Yelp
Have been coming to have Jewel Middleton cut my hair for a few years now and she's one of the best for people with thick curly hair although I haven't seen anyone not look fabulous once she is done her magic with them.
She knows how to cut my super thick curly hair so it dries a lot quicker after a shower and it just lays so much better. Also still looks great growing out for a few months afterwards.
Will have to update my post with some photos really soon since I just got it cut.
Recommendation: if you need a fresh look, just let her cut your hair how she thinks it will look best. This was much shorter than I was used to but it did look a lot better. She also has an Instagram page you can check out to see her work.
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Yelp
Alx is incredible. The only stylist I've encountered who's equally amazing at both cuts and color. She's creative, immensely knowledgeable, and I appreciate her salon's focus on using healthier products for color and styling.
About
Principle Salon, situated on lively 24th Street in San Francisco's Mission District, is a contemporary haven for hair enthusiasts. The salon exudes a warm and welcoming atmosphere, with an industrial-chic interior featuring exposed brick walls and sleek, modern decor. It is noted for its commitment to creative excellence and warm customer interactions. Clients frequently laud the salon's expertise in balayage and precision haircuts, highlighting their mastery in creating natural and dynamic hair color transitions. Yuki and Marco are standout stylists highly praised in reviews. Yuki is renowned for her exceptional balayage techniques that perfectly blend hues for a sun-kissed look, while Marco is celebrated for his meticulous attention to detail in crafting sharp, tailored cuts. The salon's clean, stylish environment, combined with its team's attentive approach, ensures each visit is both relaxing and transformative. Principle Salon's reputation for thoughtful customization and trendsetting styles makes it a favored destination for those seeking beauty and style excellence in San Francisco.
Alexandra Nixon
Erin Solo
3112 24th St, San Francisco, CA, US, 94110
Show map
Open
Closes 05:00 PM
Sunday
Closed
Monday
Closed
Tuesday
10:00 AM - 7:00 PM
Wednesday
10:00 AM - 6:00 PM
Thursday
10:00 AM - 5:00 PM
Friday
10:00 AM - 7:00 PM
Saturday
10:00 AM - 6:00 PM
+1 415-578-7223
Book Appointment
1K+ booked!
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